It was whilst setting up a Facebook advertising campaign for a customer in Bridgend that it became apparent exactly how potent an advertising tool good Local Search SEO (Search Engine Optimisation) actually is.
Local Search SEO?
Apparently, within 4 kilometres of my location in Brackla Bridgend there are around 74,000 active facebook users. Or to put it another way, 74,000 living breathing consumers in Bridgend who are all using the Internet for one reason or another.
Impressive numbers right? But when you analyse various other metrics relating to search marketing in 2018 it brings a little context into the argument over whether you should be investing in good SEO for your Bridgend business? Or not.
For instance? 93% of all online experiences begins with a search engine. When you add to this the fact that Google currently receives in the region of 80.5% of all Internet searches the importance of appearing on page 1 of a Google search cannot be over stressed.
Whether you are setting up a new business from scratch, or perhaps you are marketing an existing business? Either way, you need to think about how you can put your business in front of those prospective clients who are most local to you.
In recent times Google has shifted its emphasis from global, to local search. Simply by following a few well worn steps its relatively easy to put your business in front of people who are actively searching, right now, for the products or services you sell.
And the best part? Not many of your competitors are doing this right now. Many of them think ‘I have a website so thats me covered right?’
Local search is the new frontier in marketing your Bridgend business, and whether thats online? Offline? Or both?
Time spent fine tuning your local search listings will pay back in spades later.
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