Just a couple of important stats which will illustrate clearly why we are all so interested in local search on Google.
46% of all Google searches are local
64% of local customers use search engines and directories as their main way to find local business
78% of local mobile searches result in an offline purchase
Impressive enough snippets of information in their own right but the most important fact is hidden from view.
That is, all the above stats are following strong upward trends without any sign of change anytime soon?
The Take Away?
Local Search is the way Google has decided to rank & display business listings and they give some pretty strong signals as to what in their eyes at least, constitutes a trusted authoritative source.
Rather than trying to reinvent the wheel, we just follow those signals with a campaign of white hat, entirely ethical marketing for your business. Its fast as well as entirely measurable. So no teething problems early on.
Leading to more leads and more sales.
Honestly? If you’re on the fence over this its a no brainer.
Like to know more? Talk to us on facebook.